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Itaipu illuminates dam in support of the campaign October Rose

The movement known as October Rosa was born in the United States in the 1990 decade and is celebrated every year to raise awareness and stimulate the population's participation in breast cancer control, reinforcing the importance of detecting the disease in the early stages.

Early diagnosis is essential for a good outcome in treating the disease, being more common in women, only 1% of cases are diagnosed in men. Age is one of the most important risk factors for the disease. About four out of five cases occur after the 50 years, breast cancer with genetic or hereditary character corresponds to only 5% to 10% of the total cases of the disease.

It is estimated that on average 30% of breast cancer cases can be avoided when healthy practices are adopted, such as eating healthy, avoiding alcohol and breastfeeding, maintaining adequate body weight, and practicing physical activity.

In addition to the Itaipu Hydroelectric Power Plant, other world icons such as Cristo Redentor in Rio de Janeiro, the Statue of Liberty in New York and the Eiffel Tower in Paris, will also carry the same message throughout the month of October.

Lighting at Itaipu is one of the attractions offered to visitors to Itaipu, usually on Fridays and Saturdays at 20h00. During Brazilian summer time, they occur at 21h00.

Foz residents and tourists who will be contemplating the Itaipu Dam Lighting this month will take more than a different image, carry home the message that breast cancer can be prevented.

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